<span>Alpha</span></br> is global
is global
We are in Milan, Rome, and Madrid. In Barcelona, Berlin, and London. In Los Angeles, New York, and San Francisco. In Tokyo, Shanghai, and Seoul. In-country knowledge, technical expertise, and stylistic flair. Does your brand deserve any less?
<span>In-house</span></br> Fashion & Beauty expertise
Fashion & Beauty expertise
Our team consists of the fashion and beauty industry’s leading translators, copywriters and project managers across our global network of offices. And in a dynamic and demanding sector, we always deliver: on-time and above expectations.
When first impressions</br> <span>matter</span>
When first impressions
Only the highest standards of localisation and translation can truly reflect your brand values for discerning international audiences. Alpha has become the first-choice localisation partner for global fashion and beauty brands. Our work on high-profile campaigns with many of the world’s most successful international brands and fashion houses has brought us deep experience of the sector and its concerns.

Meet the team

The human factor

At Alpha, our fashion and beauty team has attitude: a brand-focused attitude that is always hungry to understand our clients better, deliver outstanding work, and surpass expectations.

Sixteen offices.
Fourteen countries.
Global expertise.

We have industry-specialist translators with a walk-in wardrobe full of experience. Project managers more reliable than a Rolex. Account directors who live and breathe the brand. Country experts with a finger always on the pulse. Creative copywriters who combine local knowledge with linguistic flair.

Put simply, we’ve assembled a team that is much more than the sum of its parts. Our combination of global resources, focused creativity and unrivalled strategic experience in this sector offers a unique proposition: to bring the true value of localisation to life for our clients through intelligent and brand-driven solutions.

Localisation that makes perfect business sense

How we work

Localisation, with style

As a localisation specialist, our focus is on much more than translating the written word. Instead, we look to understand our client’s core brand propositions and maximise the value of these messages to new markets. It’s about seeing opportunities and knowing how to realise them.

This process is driven by our strong partnership approach with our clients. Right from the start, our structured onboarding process helps us to find out how each client works, the challenges they face, the markets they operate in (or are looking to operate in). Our client-specific teams immerse themselves in the culture and aspirations of the company, to get inside the brand DNA.

It’s not, of course, an approach that can be driven by a machine. By maximising the creative, technical and problem-solving talents of our multidisciplinary teams, we produce solutions that deliver results. Compelling stories for new audiences with common values. Expressing who you want to be, wherever you want to be.

Looking good, sounding brilliant

News and updates

LocWorld 2018

June 4 2018

Our team of Ana Vujisic, Strategic Account Manager, Craig Agnew, New Business Manager and Manfred Sossa, Business Development Manager will be attending the LocWorld conference in Warsaw from the 6th-8th of June.

They will be on hand to talk all things localisation, so be sure to catch them and discover how we can support your localisation requirements!

LocWorld 2018
LocWorld 2018
ALPHA FASHION @Fashion_Alpha

April 24 2018
Everything is happening right here, right now...  

Lourdes Leon's look carries more than an echo of Madonna’s signature late-’80s garb. https://t.co/TpE4J6wASZ

Gemini: If you’re going to make your move, just do it thoughtfully. If you’re going to tell all the difficult truths, tell them with some care https://t.co/maWud8CqgD

.@Caradelevingne and @ashbenzo headed to JFK Airport arm in arm, wearing matching leather biker jackets and bright smiles. https://t.co/dBSe1Ol0Kg

Load More...
ALPHA FASHION @Fashion_Alpha
ALPHA FASHION @Fashion_Alpha
Fashion’s new generation of movers and shakers
June 16 2017
Who’s talking the most, doing the most, influencing the most? Lately, we’ve got to say, the biggest mover and shaker seems to be China. A recent article for Quartz Media, posited that the “meteoric rise of Chinese consumerism will reshape the world, and maybe destroy it”. Economists, political thinkers and global soothsayers have been muttering about China’s inevitable world domination for some time. What will it mean in terms of global economy, politics, identity and, somewhere on the list, fashion? Now the theory has been given a slick veneer of easy-jargonese: whereas once the country’s loyal citizens were told to produce more grain (for example), now the message is that they need to go shopping. Over thirty years of population control has created a massive demographic of millennials with a reduced sense of family and an improved sense of personal identity which feeds directly into what to wear, eat, drink and buy. China Fashion Week isn’t in the top 3 of every fashionista’s calendar just yet, but it’s on its way. And why should that be a bad thing? We’re all about inclusivity, right?
How fashion is getting to grips with the big issues
June 16 2017
What’s hot right now? Answer: the planet. Or, at least it’s getting there. And the ocean is one of its biggest casualties. But Stella McCartney is stepping in to do something about it. In partnership with Parley for the Oceans, she plans to create a material made from plastic waste found in the world’s oceans and use it to create designer clothes and accessories. Will people really spend their hard-earned cash on yesterday’s trash? You know they will. Elsewhere, we’re currently witness to some interesting arguments about the fashion world’s relationship to gender equality and gender quality. First, Fashionista.com considers how men still get the upper hand in an industry that is still considered a feminized occupation and how the so-called “glass runway” which often seems to favour male designers is still in evidence in 2017. Meanwhile,Teen Vogue ponders the question of a genderless, or gender-full (depending on how you look at it) catwalk, as it champions the revival of androgyny and the ‘non-binary model’ as the latest essence of cool. Whatever your look, make it something new and challenging by making it a bit of everything. Inclusivity, of a kind, or another way to look at it is: we all become the same.


Global Headquarters
Alpha CRC Ltd.
St Andrew’s House, St Andrew’s Road
Cambridge CB4 1DL
Phone: +44 1223 431000

Zossener Str. 58 D
D-10961 Berlin
+49 (0)30 346 467 16

Viale Silvani 2/3
I-40122 Bologna
+39 (0)51 551201

755 Sansome St. Ste. 360
San Francisco, CA 94111
+1 650 575 5806

Alpha is a global in-house company operating out of 16 offices in 14 countries – for a full list please see www.thisisalpha.com.